For the full costing structure please Email and we will have a Couponcups Marketing Consultant contact you.
Please Email and we will have a Couponcups Marketing Consultant contact you.
Lower Staffing Requirements
Obtaining free cups will also allow the distributor to discard porcelain cups and saucers. This will mean no dirty dishes to clean and no cups to collect, subsequently reducing labour
As Couponcups become popular they will become sought after due to the discounts they offer. This will provide more business for the distributor.
The recycling aspect of Couponcups will be an indication to consumers that the outlet encourages environmentally friendly practices, subsequently improving their image in the consumer’s eye.
Benefits of Advertising with Couponcups
Couponcups is a Cost Effective way of Advertising as you are sharing the costs of the advertising Media with up to five other businesses. Each cup will have up to six coupons (depending on the size of the cup). Although this will not give each business exclusive advertising rights, it will be more appealing to the consumer, who will be able to claim more discount coupons per cup.
The advertising concept of Couponcups is also cost effective because we have the ability to distribute the cups in areas where their core customers are, subsequently offering better advertising value for each coupon that is produced.
Directed towards the Core Customers
Couponcups has the ability to distribute the cups, or advertising to where the core customers are.
The core customers for airport retail outlets are the passengers in the terminal. In this case we would distribute the cups at the airport coffee shops and food outlets.
Similar examples would include Shopping Complexes / Food Halls, Tour Companies / Hotels and Backpackers, Suburban Retail / Suburban Coffee shops, etc. We are helping businesses to feed off each other.
When someone stops for a coffee they are generally having a bit of a rest, which means they have some spare time. It is at this time that they read the Coupon. As they are in close proximity to the given businesses it will be the perfect opportunity for them to check out what kind of a bargain they can get.
Impulse buying is very powerful and effective and there are very few advertising systems that can achieve this as well as Couponcups can.
Unique Advertising Concept that Stimulates Curiosity
The concept itself is interactive as you have to peel the coupon off the cup to reveal the discount. The concept of Couponcups will stimulate curiosity and therefore force customers to look at the advertisement. Even if the coupon is not used, the novelty of the concept will provide effective advertising for the businesses involved.
Indirect Exposure from Everyone else that Sees the Cup
It takes a person five to ten minutes on average to finish a cup of tea or coffee. During this time the consumer will generally be holding the cup, or have it in front of them on a table. On top of this time, there may be upwards of 30 minutes that the cup is sitting in front of them empty. Not only will there be plenty of time for that person to notice the cup, there will also be the indirect value of all “passers by” noticing the advertisements also.
Couponcups will be predominantly distributed in high yielding areas; therefore there will be significant exposure for the advertising businesses, both directly and indirectly.
Ability to Track Effectiveness of Advertising Campaign based on the Number of Coupons that are Returned
One of the big things that we found businesses wanted was a way to track the effectiveness of their ad campaign. We are able to do this quite effectively as everyone will have to return their coupon to enable them to receive their special offer.
To all new customers Couponcups will offer 12 months of FREE Advertising on the Couponcups website. As the site is developed further, customers will be able to download coupons directly from the site.
The www.couponcups.com web site will also be advertised on every cup that is distributed so we expect the site to get a lot of traffic.
Environmentally Friendly Advertising
There is a lot of waste with advertising, especially with (what is generally termed) “junk mail”. Couponcups wants to try to reduce waste by recycling all redeemed coupons and also donating 5% of annual profits to planting trees.
You would be assisting by advertising with Couponcups.